General

Are You Sending The Right Message? Your online scheduler says it’s a 15 minute call with you So when your prospect scheduled that meeting with you, the message she got that was that this wouldn’t be a serious decision-making call and more like a quick meet and greet.  And then when you kept the conversation…

How much money have you invested in learning new skills in your field, learning new modalities and methods, getting new certifications? And how much money have you invested in learning how to grow and run a profitable business? You grow in the areas in which you choose to invest your time, energy, and money.  And so…

Here are some key differences that I see between those that think of themselves as Freelancers (or maybe you call yourself a Bookkeeper, Career Counselor, Health Coach, Physical Therapist, Fill-in-the-Blank with your service)…and a person who identifies herself as a leader, an expert, a guide…a Client Champion: Client Acquisition A freelancer looks for “jobs” from…

I’m curious: do you have a business, or do you have a charity? I ask because I meet far too many practitioners and coaches are unable to pay themselves, or pay themselves enough, from their businesses. And yet they’re working hard, trying to help as many clients as they can. In fact, they seem to be…

We buy from people that we feel a connection with and that we relate to. We buy from people that we Know, Like, and Trust. Right? Unfortunately, many small service business owners that plaster their town with rack cards and flyers or social media pages with posts, trying to sell their services. What’s the problem?…

In the 1920s, Psychologist Bluma Zeigarnik saw that a waiter at a restaurant was able to remember all the details for orders without writing a thing down. But after the orders were delivered he couldn’t remember any of it.  The Zeigarnik Effect states that people remember uncompleted or interrupted tasks better than completed tasks. On a daily…